Fast food chain McDonald's has launched a new advertising campaign in Canada, The International Menu Heist — "Robbery"...
Marketing
PR plays an important role in creating and maintaining business myths — stories, legends, or images that help shape the perception of a brand or brand...
Edward Bernays is one of the founders of modern PR and advertising methods. He had a significant impact on the development of marketing in the 20th century. His VK...
More than half of marketers expect the brand performance approach to increase in demand in 2025. Such data was obtained as a result of an online survey...
The advertising, PR and marketing market in the United States continues to show negative dynamics: in May 2025, another 2.1 thousand employees were reduced in the industry...
The press release as an informational genre remains relevant due to its functional significance in the field of communication between organizations...
Currently, an interview in business communications has the status of a full-format image material. Therefore, the preparation of exhaustive questions is necessary...
Telegram will soon introduce a new ad format. In addition to being placed in channels, ads will now also be displayed in the results of the IPR...
According to the Brand Finance 2024 survey, Uzbekistan has improved its position in the global ranking, rising from 57th to 55th place. Leaders ...
Global Witness, an international non-governmental organization founded in 1993, is engaged in campaigns and investigations related to Klima...
