В Узбекистане продолжается поэтапное внедрение обязательной цифровой маркировки товаров, включая алкогольную продукцию, воду и прохладительные на...
Marketing
TAF!25, one of the key international marketing and creative competitions, has announced the start of submitting cases for participation in 2025. In this case,..
The advertising industry continues its dynamic expansion, embracing new digital channels, offline contact points, and optimization tools. On the background of R...
Platform Telega.in introduced an innovative tool for automating native advertising in Telegram — the Telega AI intelligent system. Reshe...
Myths about the instantaneous effect of PR communications are misconceptions that often arise as a result of misunderstandings about the nature and goals of PR activities...
A press release plays a key role in shaping and maintaining the reputation of any large organization. It is one of the main transmission channels ...
PR and advertising are two important marketing tools, but they differ significantly in their nature, goals, and methods of implementation. In this article ...
The time required to achieve the effect of a PR activity depends on many factors, including the campaign's goals, audience, market, and price...
Fast food chain McDonald's has launched a new advertising campaign in Canada, The International Menu Heist — "Robbery"...
PR plays an important role in creating and maintaining business myths — stories, legends, or images that help shape the perception of a brand or brand...