Myths about the instantaneous effect of PR communications are misconceptions that often arise as a result of misunderstandings about the nature and goals of PR activities...
A press release plays a key role in shaping and maintaining the reputation of any large organization. It is one of the main transmission channels ...
PR and advertising are two important marketing tools, but they differ significantly in their nature, goals, and methods of implementation. In this article ...
The time required to achieve the effect of a PR activity depends on many factors, including the campaign's goals, audience, market, and price...
PR plays an important role in creating and maintaining business myths — stories, legends, or images that help shape the perception of a brand or brand...
Edward Bernays is one of the founders of modern PR and advertising methods. He had a significant impact on the development of marketing in the 20th century. His VK...
The press release as an informational genre remains relevant due to its functional significance in the field of communication between organizations...
Dier Mirzaakhmedov is the chairman of the Marketing Association of Uzbekistan, an entrepreneur with 27 years of experience, one of the main engines of marketing...
Currently, an interview in business communications has the status of a full-format image material. Therefore, the preparation of exhaustive questions is necessary...
