The Korzinka supermarket chain has rebranded its own Iz Korzinka brand, aimed at the mid-price segment. The update highlights the combination of affordability and high quality, offering customers a wide range of fresh and natural products.
New visual style
The brand's updated design focuses on the quality and uniqueness of its products. The style is based on dark noble colors: black, gray, gold and burgundy. This palette adds elegance to the packaging, makes it visible on the shelves and emphasizes the modern image of the brand.
The packaging design is built on strict and clear lines without unnecessary details, creating a sense of order and harmony. Photos of products are made in the corporate style, and some of the images are created using artificial intelligence, which makes the brand more innovative. Information about product advantages is presented in a clear and concise form, without visual noise. The UZTest icon on the packaging confirms that the products meet the established quality standards.
Rebranding as a strategic step
Modern consumers value not only quality, but also ease of perception. The name "From the Basket" is easy to remember, and its universal sound helps to form clear associations with the brand.
The Iz Korzinka brand occupies the middle segment (A-class) and differs from the 365 kun brand, which offers economy-class goods. As part of the updated brand, customers receive:
- High-quality products produced by trusted suppliers and meeting strict standards.
- The widest range of products of the same brand in a supermarket chain.
- A single offer that allows you to choose a variety of products for any needs.
- Regular news items that update the product range and meet current requirements.
- Fair prices by controlling the supply chain and reducing the impact of market factors.
Quality at an affordable price
Reducing the cost of production is achieved by minimizing marketing costs and eliminating intermediaries. Korzinka carefully selects suppliers, which allows us to offer customers high-quality products at a favorable price.
"We are proud that customers of Korzinka can choose the best among the exclusive products of our own brand. Rebranding has made the brand more modern and relevant to customers ' needs. Our slogan - "Get used to living even better" - reflects the company's desire to create convenient and affordable solutions for customers, " said Rud Pedersen, General Director of the Korzinka chain.
The updated brand "From the Basket" has become even more stylish and focused on the needs of customers. The company will continue to develop its own brand, offering high-quality products that meet modern standards.
