The YouTube video platform will launch a large-scale automatic content dubbing feature in the coming weeks, which will allow authors to publish voice-over videos in dozens of languages. This technology is based on the use of artificial intelligence and aims to overcome language barriers and expand the global audience for content creators.
The first tests of the new service began in 2023 as part of a pilot project, which allowed a limited number of authors. The technology used the Gemini model developed by Google, which is able to convey not only the meaning of text, but also intonation and emotional shades of speech. The results of the experiment showed a significant increase in audience engagement: viewing time increased by an average of a quarter, and individual authors recorded a multiple increase in the audience.
The system automatically creates audio tracks in foreign languages, so that viewers from different countries can perceive the content without losing its emotional coloring. For video creators, this means easier access to the international market and lower costs for professional dubbing. The potential impact for advertisers is also significant: expanding your reach will allow you to segment your audience more accurately and increase conversions.
The upcoming introduction of the technology will be an important step in the platform's global strategy to strengthen its competitiveness and strengthen the role of video hosting as a universal channel for distributing multilingual content. In an environment where the competition for audience attention is intensifying, automatic dubbing can become one of the key growth tools.
