English Football Club Manchester City He launched a targeted advertising campaign on Instagram, specifically aimed at fans from Uzbekistan. The ad uses a photo of Uzbek football player Abdukodir Khusanov and text in Uzbek.
An interesting detail was that the ad does not encourage you to subscribe to the official Instagram page of the club. Instead, users are offered to register through the official website Manchester Citywhich indicates a strategic approach to engaging a new audience.
Attention to detail
This step demonstrates that the club is actively working to strengthen its position in Uzbekistan and is showing interest in the local audience. Although there is a small error in the text in Uzbek, the initiative itself causes positive responses among fans.
Thus, Manchester City continues to expand its global fan base, focusing on personalized communications with football fans around the world.
