In 2025, businesses will face a shortage of qualified marketers and SEO specialists, despite the active development of artificial intelligence technologies. This was stated by an expert in the field of digital marketing Andrey Gusarov in an interview for HostFly.by.
Why won't AI replace specialists?
According to Gusarov, the main problem remains the lack of system analytics and professional work with data. Even advanced neural networks with a conditional "IQ of 120" are not able to create an effective marketing strategy based on real business data.
"Companies try to analyze marketing budgets and promotion channels, but they do it without a clear methodology and expertise. As a result, even in the presence of data, it is often not possible to draw the right conclusions for business," the expert noted.
Gusarov stressed that AI is a tool, not a substitute for professionals. Technology can automate routine tasks, but strategic thinking, creativity, and understanding of the audience remain the prerogative of the individual.
SEO at the peak of demand
An unexpected trend in 2025 is the growing demand for SEO specialists ' services. According to the expert, even small businesses have realized the importance of stable organic traffic.
"SEO today is not just about technical optimization. This is part of a comprehensive marketing strategy that includes analyzing the client's path, working with commercial pages, and building long — term development plans," Gusarov said.
Becoming a professional SEO specialist takes 2.5-3 years, which only increases the personnel shortage in the market.
New challenges for marketers
According to the expert, in 2025, marketers will have to solve a whole range of tasks:
- using AI to analyze ad campaigns;
- working with personalization amid tougher data protection laws;
- develop omni-channel strategies and improve the user experience.
However, technical skills are only part of success. "The main task of business is to take a person out of the field of logic and touch his emotions. Technologies don't work without the human factor," Gusarov said.
Balance of technology and emotions
Marketers will have to find a balance between technological efficiency and emotional depth of communication. At the same time, tougher laws on personal data protection complicate the task of creating personalized marketing campaigns.
"We want to do marketing that appeals to the customer's soul, but we are limited in working with their personal data. This is a new challenge for business, " the expert said.
Results
Andrey Gusarov believes that the success of marketing in 2025 will depend on the ability of companies to attract specialists who are able to combine working with data, creative approach and use of AI. The shortage of such professionals can be a serious challenge for businesses in a changing economy.
About the company HostFly.by:
HostFly.by -Belarusian hosting provider offering modern solutions in the field of web hosting and cloud technologies. The company actively supports educational initiatives that promote the development of digital skills and technological literacy.
