In Moscow, the first automated point of delivery of Wildberries orders was put into operation, working around the clock and not requiring the presence of employees. The new logistics hub format is implemented on the basis of contactless identification and automatic storage cell management technologies.
The customer interaction model is completely digital: to enter the premises and receive an order, just scan the QR code that the customer receives along with the delivery notification. After logging in to the system and re-scanning the code, the corresponding cell with the product opens automatically. This eliminates the need for service personnel and provides access to orders at any time of the day, including night hours and holidays.
The technology is aimed at optimizing logistics processes, reducing operating costs and increasing the capacity of service points. In addition, the automated delivery model significantly reduces the interaction time between the buyer and the platform, which is especially important in the context of growing demand for fast delivery and contactless services.
The automated pick-up point also corresponds to the trend of developing the infrastructure of the so — called "last mile" - the final stage of the logistics chain, which is directly related to the convenience and quality of user experience. Solutions like the implemented system allow large retailers to scale their logistics network in a dense urban environment, minimizing costs and maintaining operational flexibility.
The introduction of the first round-the-clock pick-up point without staff in Moscow can be a starting point for the transformation of the entire logistics ecosystem of the company, especially given the scale of its operations in the former Soviet Union.
