The YouTube platform has integrated new tools based on artificial intelligence developed by Google to enhance the user experience and personalize content. A number of new features are already available for premium subscribers in the United States and will soon begin large-scale distribution.
One of the key features is the AI carousel of video recommendations — a selection of videos generated by artificial intelligence in response to search queries related to purchases, locations, or activities. The carousel appears in the mobile app and offers videos on a relevant topic with a summary of each video. The description allows the user to quickly assess the relevance of the material without having to open each video.
According to the developers, the algorithm takes into account the context of the request and offers content that has practical value. This solution is aimed at increasing the relevance of results and reducing the search time for useful information.
In parallel, YouTube has started implementing a conversational AI assistant that is available via the Ask button in the platform's interface. The new tool allows users to ask questions about the content of the video being viewed. The AI assistant is able to explain terms, provide explanations on the topics discussed, and suggest additional sources.
Both features demonstrate YouTube's shift to a more interactive and intelligent audience engagement model. The company focuses on point-to-point personalization and expanding the user experience without having to leave the platform.
The integration of AI tools is part of Google's broader strategy to transform its display products based on generative and contextual models. The introduction of solutions to YouTube signals that artificial intelligence is no longer an auxiliary tool and is becoming the core of user experience on the world's largest video platform.
