According to the new Brand Finance Global 500 rating, Walmart has entered the top five most expensive brands in the world. Its value is estimated at $137 billion, which is 42% more compared to the previous year. Experts attribute this significant growth to the expansion of online trading and the company's strategic investments in technology.
Walmart is actively implementing automation in its stores, developing its own delivery and strengthening its position in international markets. For example, the company increased its presence in Latin America and Asia, which significantly strengthened its financial performance.
Also worth noting is Walmart's focus on sustainability: the company is actively implementing eco-friendly packaging and reducing the carbon footprint of its logistics. This allowed the brand not only to improve its image, but also to attract a new audience, which chooses companies with a responsible approach to ecology.
"Walmart is proving that a combination of classic retail principles and modern technology can deliver sustained growth even in saturated markets," said economist John Smith.
