On April 15, 2025, the American company Funko, one of the largest producers of collectible figures and pop culture goods, announced plans to open the first licensed retail store in Southeast Asia. According to the company's press service, the new store will be opened in the Philippines, and its launch is scheduled for June this year.
Opening a retail outlet in the Philippine market will be part of the company's broader strategy to expand its international presence and strengthen its position in a region with an active fan base. According to Funko, the Philippines was chosen as the first destination in Southeast Asia due to the high level of fan engagement in the pop culture segment, as well as the rapid growth of e-commerce and consumer activity.
The new store will offer a wide range of the brand's products, including popular Pop! action figures, clothing, accessories, and themed products inspired by movie franchises, comics, video games, and TV shows. There are also plans to organize events and exclusive launches aimed at the local community of collectors.
It is expected that the opening of the store in the Philippines will be the starting point for further expansion of the network in other countries in the region, such as Indonesia, Thailand and Vietnam. The company expects that the development of offline retail will increase brand awareness and strengthen its links with the fan community in Asia.
