Samsung has started testing a new advertising format on the screens of Family Hub refrigerators available in the US market. We are talking about built - in smart displays that were previously used to display photos, design themes, and useful information. These features now include the ability to broadcast promotional ads.
The system is configured so that ads appear only when using certain interface themes, such as "Weather", "Daily Bulletin Board", or "Color". If Gallery or Art mode is enabled, no ads are displayed. In this case, the user can disable individual ads through the personalization settings, but you can't completely refuse to display them.
As part of the pilot project, advertising will be implemented only on parts of refrigerators sold in the United States. Distribution of the new feature takes place through a software update, which is accompanied by amended terms of service and privacy notices.
Experts note that this model of monetization of household appliances reflects a global trend in the IT industry: manufacturers are striving to turn "smart" devices into platforms for digital content and advertising. However, for users, this may raise questions about the balance between functionality and intrusive services.
The Family Hub series is known for a wide range of features: smartphone control, music and video playback, and support for streaming services. The cost of such refrigerators starts from 1,8 thousand dollars, which refers them to the premium segment of consumer electronics.
