The American company Apple has launched a new advertising campaign for the iPhone 17 Pro, focusing on the reliability of the device in conditions as far away from the laboratory as possible. In the video, the smartphone is used as the main camera on the set, withstanding the impact of dirt, dust and rain. This approach underlines the manufacturer's strategy of demonstrating not only technical characteristics, but also practical resistance to extreme operating conditions.
The video is accompanied by shots where the smartphone lens is splattered with mud, and shooting continues in snowy and wet landscapes. The choice of musical accompaniment and visual style create the effect of comparing a household device with a professional tool that can replace a full-fledged movie camera.
Special emphasis is placed on the model in orange, which was given a central place in the campaign. The ad is timed to coincide with the launch of sales in Australia and New Zealand — the regions where the new product appears first due to time zones. The line also includes the iPhone 17, iPhone Air and iPhone 17 Pro Max.
The campaign reflects Apple's commitment to cementing the iPhone 17 Pro's reputation for combining premium design, innovative cameras, and real-world reliability. For consumers, this signals the expansion of smartphone usage scenarios-from everyday shooting to professional film projects.
