The luxury car industry is rapidly transitioning to electric technology, transforming the market for zero-emission vehicles. Key global brands have introduced new models that demonstrate that electrification does not limit performance and design, but opens up new horizons.
In the segment of sports sedans and crossovers, updated versions of the Porsche Taycan and Audi S e-tron GT are noticeable. The 2025 Taycan received improved batteries, engine and charging system, while maintaining the sporty nature of the model. The power reserve reaches 406 km, and charging up to 80 percent takes only 18 minutes. Audi S e-tron GT in the new version develops 670 hp, accelerates to 100 km / h in 3.3 seconds and gets a battery of 105 kWh with an increased power reserve of up to 483 km.
In the premium SUV segment, the Mercedes-Benz EQS demonstrates how to combine the electric power and comfort of a three-row SUV. Power varies from 355 to 649 hp, and the power reserve reaches 520 km. Inside — a branded hyperscreen and up to seven seats. Rolls-Royce enters the electric car market with the Spectre model-a 577 hp coupe with a power reserve of 468 km and a starting price of about 400 thousand dollars.
Maserati has unveiled the GranCabrio Folgore, the brand's first all-electric convertible that can reach speeds of 290 km / h and accelerate to 100 km / h in 2.8 seconds. The 2026 Cadillac Lyriq strengthens the brand's position in the electric vehicle segment by offering up to 525 km of power reserve and a high-performance version of the Lyriq-V.
The BMW i7 was the first all-electric version of the flagship "seven". The car with a power reserve of up to 625 km is aimed at a business audience and combines technology, environmental friendliness and branded comfort of the brand. Completing the list is the Lucid Air, one of the longest-range electric sedans with a power reserve of over 800 km and a power output of up to 1,234 hp in the Sapphire version.
New premium electric vehicles demonstrate that manufacturers are not limited to meeting environmental requirements, but are creating a new understanding of luxury and performance. The integration of innovative technologies, extended range and a focus on personalization make these models a key factor in the transformation of the global automotive market.
