Thailand: Tiffany & Co opens "Legendary Heritage" exhibition in Bangkok

Bangkok, August 2025. American jewelry house Tiffany & Co presented for the first time in Thailand a large-scale exhibition "Legendary Heritage", dedicated to the creative legacy of Jean Schlumberger and the main symbol of the brand — the 128.54-carat Tiffany diamond. The exhibition takes place in the new One Bangkok Tower 4 from August 21 to September 7, 2025 and has become a significant event in the world cultural calendar.

The creative legacy of Jean Schlumberger

The exhibition is based on the brand's dialogue with the works of one of the most outstanding jewelers of the XX century. Jean Schlumberger had a unique ability to transform fantasy images into objects of high art, creating jewelry that is now considered cultural symbols. His archival masterpieces are displayed in Bangkok: the Elephant's Head brooch inlaid with diamonds, emeralds and turquoise; the 1941 Trophée de Vaillance brooch created for Diana Vreeland; the Big Bird brooch with a bright plumage of precious stones; the Hedge and Flowers necklace with yellow sapphires, turquoise and diamonds. Each of these works demonstrates the boldness of design thought and the depth of Schlumberger's artistic language.

Brand symbol-Tiffany diamond

The highlight of the exhibition was the famous Tiffany diamond weighing 128.54 carats. In a new interpretation in the "Bird on the Rock" frame by Schlumberger, it symbolizes the almost two-hundred-year mastery of the house in working with diamonds. The stone has a special cultural resonance: it decorated Audrey Hepburn and Lady Gaga, becoming not only a jewel, but also a part of the history of world fashion and art.

Bangkok's strategic importance

Holding its debut exhibition in Thailand reflects changes in the global map of the luxury industry. Bangkok is rapidly becoming a key cultural and business hub in Asia, combining historical heritage and modern dynamics. The growing collector base and increased interest in high-end jewelry culture make the capital of Thailand a natural choice for such an event. For Tiffany & "This is a step that confirms the brand's confidence in the region's prospects and its status as the new axis of the global luxury industry.

Impact on the industry

The Legendary Heritage exhibition shows how the jewelry business combines tradition with innovation. For the Tiffany brand & Co is not just a demonstration of archival works, but also a strategic tool for strengthening the image in the global market. With a growing demand for products that combine cultural significance and exceptional craftsmanship, the company is demonstrating its ability to create new centers of attraction in the global luxury industry.