China: Mixue increased revenue amid expansion and low prices

The Chinese chain Mixue Group, specializing in bubble tea drinks, reported a significant increase in financial indicators in the first half of 2025. The company's revenue increased 1.4 times and reached 2.1 billion dollars, which is equivalent to 14.9 billion yuan. Net income rose 43% to $ 377 million (2.7 billion yuan).

Mixue's strategy is based on offering freshly prepared tea drinks at a low price, which allowed the company to gain leadership in the highly competitive Chinese bubble tea market. This approach proved to be particularly popular among young people, who form the main segment of buyers.

As of the end of June 2025, the network had more than 53,000 retail outlets in China and abroad, an increase of 23% compared to the same period last year. A significant part of the revenue is generated not only through direct sales, but also thanks to the franchise model, which is actively developing in different countries.

Mixue continues to strengthen its position in the global beverage industry, becoming one of the largest players in the segment. Large-scale expansion, affordable prices and a focus on franchising provided the company with steady growth, as well as allowed it to expand beyond the Chinese market, consolidating its presence in the international arena.