The American corporation Apple sent out invitations to the traditional autumn presentation, which will be held on September 9, 2025. The event will take place at the Steve Jobs Theater in Cupertino and will be streamed online. The event is scheduled to start at 22: 00 Tashkent time. The event invitation uses the Awe Dropping slogan ("Awesome!"), which heats up expectations about the scale of upcoming new products.
The main event will be the presentation of the iPhone 17 line. Of particular interest is the ultra-thin iPhone 17 Air model, which should demonstrate the company's new design philosophy. The series will also include the standard iPhone 17, as well as premium versions of the iPhone 17 Pro and iPhone 17 Pro Max.
In addition to smartphones, new devices from the Apple ecosystem may be announced at the event. Among them — Apple Watch Series 11, Apple Watch Ultra 3 and Apple Watch SE 3. It is also expected to update the line of wireless headphones: the company is preparing to release AirPods Pro 3 with an improved design and advanced features. The premiere of the updated HomePod mini speaker and Apple TV 4K set-top box is also possible.
Apple's annual fall presentation traditionally shapes new trends in the technology industry and sets benchmarks for the global market. In 2025, the focus is on moving towards a radically new smartphone design, expanding the functionality of wearable devices, and strengthening the ecosystem that unites users in a single digital space.
