China: Demand for Labuba toys declines after record sales

Labubu toys, which have become a global phenomenon and provided the Chinese company Pop Mart with record sales figures in 2025, show signs of declining interest from buyers. After a rapid increase in prices on secondary trading platforms, in recent months there has been a decline.

According to industry data, the resale of figurines on used goods marketplaces has been accompanied by a drop in prices since mid-June, while in the spring the cost of individual copies reached historical highs. Retail chains also recorded a decline: the number of transactions in July decreased by almost 70% compared to the previous month.

Nevertheless, global interest in Laboub remains. Limited manual production and the status of a collectible toy support high demand, which still exceeds supply. It is noteworthy that at an auction in Beijing, one of the rare copies was sold for 150 thousand dollars.

Analysts note that search interest in the brand began to grow only at the end of 2024, peaked in June 2025, but has already decreased by about 20%. Despite this, Labubus remain a popular collectible and the subject of active resales.

Pop Mart expects revenue of $ 4 billion in 2025, which confirms the brand's strong position in the market even amid slowing growth. An additional incentive for demand may be the launch of a new mini version of Labubu, designed to be worn on a smartphone.

The Laboubou phenomenon illustrates how a toy can go beyond children's products to become a popular cultural object and an investment asset for collectors around the world.