On October 10, Moscow will host the second Brand Day conference, which will once again bring together leading advertising market specialists, representatives of agencies, technology companies and retail. The event will take place on the site of a modern hotel in the city center and promises to be the main event of autumn for the marketing industry.
The organizers emphasize that the advertising market is undergoing a new cycle of transformation. Budgets, communication channels, and the very mechanisms of interaction between brands and their audience are changing. Technology platforms, e-commerce, and ecosystems are becoming increasingly influential, turning them not only into sales tools, but also into full-fledged platforms for building brand communications.
The key topic of the conference will be the adaptation of marketing to the expectations of a new generation of consumers — Alfa and Genzi, which have fundamentally different requirements for brands and companies. Market participants are required to re-evaluate the effectiveness of the tools used, review standard metrics, and search for new forms of trusting relationships with customers.
The program of the event includes six thematic halls and performances by more than 150 top speakers. Issues of transformation of advertising budgets, new models of interaction between brands and contractors, as well as industrial rules in a changing reality will be discussed. Discussions about what marketing will look like in 2026 and what tools will play a key role in business strategies will be of particular interest.
Conference participants will have the opportunity to hear specific solutions and cases that will help brands and companies navigate the rapidly changing market. A platform with a convenient location, thematic zones and modern infrastructure will create comfortable conditions for sharing experience and searching for new business opportunities.
"Brand Day 2025" will become not only a place for discussions, but also a center for developing strategies that can set the direction for the development of the marketing industry in the coming years.
