Ray-Ban Meta shows rapid sales growth in the wearable technology sector

EssilorLuxottica announced a three-fold increase in revenue from sales of Ray-Ban Meta smart glasses compared to the same period last year. This result was one of the key factors contributing to the company's total revenue growth in the first half of the year to 14.02 billion euros, which is 7.3% higher than in the previous year.

The Ray-Ban Meta model is the result of a long-term partnership with a digital solution developer. These glasses represent a new generation of wearable devices that combine elements of augmented reality, sensor technology and artificial intelligence. According to EssilorLuxottica CEO Francesco Milleri and his deputy Paul du Saillant, the glasses symbolize the transformation of classical optics into a full-fledged computing platform.

As part of its product expansion strategy, the company introduced the new Oakley Meta Performance AI line in June — another step towards integrating intelligent solutions into everyday life. Work is also underway on the release of a model of smart glasses under the Prada brand.

EssilorLuxottica owns several of the world's leading brands in the optics segment, including Ray-Ban, Oakley, Vogue Eyewear and Persol. In September, a new long-term cooperation agreement was signed, aimed at developing multi-functional generations of smart glasses over the next decade.

The growth in sales of Ray-Ban Meta indicates a high consumer interest in wearable technologies and confirms the potential of a direction that combines innovation, style and digital functions.