USA: xAI's Grok AI platform launches video generation by text with voice acting

The American company xAI, founded by Elon Musk, officially announced the expansion of the functionality of artificial intelligence Grok. A new feature called Imagine will allow users to generate videos with audio based on text descriptions. The release is expected in October of this year and will be available as part of a SuperGrok subscription through the official app.

The technological basis of Imagine is the Aurora model, previously presented as a tool for generating photorealistic images. According to the developers, Aurora has a high accuracy of visualization of objects, including complex details, text, logos and realistic portraits. The updated version allows you to expand the platform's capabilities by including a video component with synchronized voice acting.

The service is aimed at creators, marketers, and content developers interested in accelerating the generation of video content for digital platforms. Grok is supposed to be able to generate full-fledged videos based on short text prompts, including dialogs, scene descriptions, and character actions. The ability to generate videos with audio tracks in real time creates a promising segment in the field of automated media content, especially in the marketing, entertainment and education industries.

The Imagine feature will become available to users who have signed up for a SuperGrok subscription. Those who want to get early access can register in the preliminary list right now. The company focuses on democratizing access to powerful generative AI tools, offering simple interfaces without the need to download cumbersome applications or go to the browser-everything starts "in one click".

The Grok platform is currently being trained on the Colossus computing infrastructure — one of the largest supercomputers in the world, which includes 230 thousand graphics accelerators, including 30 thousand of the latest Nvidia GB200 chips. Output data is processed using scalable cloud computing, which ensures high performance and availability of the service.

xAI positions Grok as a next-generation intelligent conversationalist with broad multi-modal functionality. Following the abandonment of the unified architecture, the chatbot received several updates aimed at improving contextual stability and integrating visual and audio modalities. The platform continues to be actively developed against the background of growing global interest in the use of AI in creative industries, including advertising, design, video and audio production.