The YouTube platform announced the discontinuation of the "Trends" tab and the transition to a new approach in displaying popular content. Instead of a single section with the most viewed videos, users will be offered specialized categories within the YouTube Charts — music videos, podcasts, trailers, and other thematic collections.
According to the official statement of the platform, the decision is based on changes in user behavior. Modern viewers prefer to search for trending content on topics of interest to them, rather than in a generalized feed. YouTube believes that this approach will allow you to more accurately display current audience preferences and increase the relevance of recommendations.
The "Trends" section has existed since 2015 and was created as a single showcase of viral content. However, with the development of personalization algorithms, its effectiveness has decreased. Instead of a universal list, a system of segmented charts will now be introduced, where the leaders of views are determined within specific formats and genres.
The company also noted that in the coming weeks, a phased launch of changes will begin, including expanding the list of available categories. Special attention will be paid to the music and video content industry, where YouTube remains a key platform for promoting new releases.
As part of the transformation, personalized recommendation algorithms are also being strengthened, allowing users to see more relevant content that matches their interests.
The restructuring of popular content navigation reflects the platform's desire to match the dynamics of digital consumption and expand the tools for content creators seeking to get into the charts.
