Applications for the TAF!25 international competition are now open.

TAF!25, one of the key international marketing and creative competitions, has announced the start of submitting cases for participation in 2025. This season, participants will have access to 35 categories covering all aspects of modern branding, communications and advertising technologies.

This year, special attention is paid to the Marketing & Creative Effectiveness block, which includes 10 categories. They are aimed at evaluating the practical effectiveness of marketing and creative solutions, confirmed by results in business and communications.:

Brand Launch / Re-launch Campaign — launch or restart the brand

Long Term Campaign Effectiveness — effectiveness of long-term strategies

Short Term Campaign Effectiveness — effectiveness of short-term solutions

Budget Breakthrough Campaign Effectiveness — efficiency with a limited budget

Cultural Codes & Insights — deep understanding of cultural features

B2B Activation Effectiveness — successful cases in B2B communications

B2C Activation Efficiency — efficiency in the B2C segment

Event Marketing Campaign Effectiveness — the effectiveness of event campaigns

PR Campaign Effectiveness — successful PR strategies

Influencer Campaign Effectiveness — effectiveness of collaborations with influencers

Each category is aimed at identifying projects that not only received wide publicity, but also influenced the audience's behavior, strengthened the brand's position, or provided sustainable growth.

The main application submission period will last until August 4, with the final deadline set for September 2. Detailed rules of procedure, evaluation criteria and a list of all 35 categories are published on the official website of the contest.

Participation in TAF!25 is an opportunity to present your solutions on the international stage, get an expert assessment and become one of the best cases of the year in the marketing industry.