USA: iPhone 17 Air debuts a new palette — pastel shades and minimalism

Apple is preparing to release a new model of the iPhone 17 Air, which will be part of the fall line in 2025. According to industry sources, the smartphone will be available in four colors: classic black and white, as well as pale yellow and pale blue. The new approach to the color scheme departs from the saturated solutions of previous generations and emphasizes the minimalistic, almost ephemeral image of the device.

It is expected that the choice of pastel colors will be a visual reflection of the key feature of the iPhone 17 Air — its record-breaking subtlety. This will be the thinnest Apple smartphone in the entire history of the brand. Design and engineering solutions are aimed at creating the most light and sophisticated form factor, which, in turn, was reflected in the color approach.

At the same time, such a form factor will require certain compromises from the user. Unlike the older models of the line, the iPhone 17 Air will be equipped with only one main camera and one speaker, and the device's battery will be less capacious. Simplifications in the technical part are due to the desire to reduce the size and weight of the device without going beyond the company's quality standards.

Despite this, the model has attracted interest among Apple fans focused on aesthetics and mobility. The iPhone 17 line, according to reports, will include both more saturated colors and standard modifications, while the Air version will stand out for its visual lightness and restraint.

Insiders who provided renderings and information about the characteristics, previously published accurate information about the colors of the iPhone 12, the design of the iPhone 15, as well as details of new devices from Apple and Huawei. Given the degree to which their forecasts coincide with official releases in previous years, the probability of confirming current leaks remains high.

The official presentation of the iPhone 17 Air is expected in the fall. In the face of increasing competition in the ultra-thin smartphone segment, Apple relies on visual lightness, recognizable style and simplified functionality as a response to the trend of technological minimalism.