TAF!25 goes global: International Advertising Festival starts in Tashkent

The seventh season of the Tashkent Advertising Festival (TAF!25) has officially opened and for the first time in its history it is acquiring the status of a full-fledged international platform. In 2025, the organizers invited brands, agencies and independent creators from all over the world to participate, offering them to demonstrate their effectiveness and creativity in a large-scale competition.

The festival covers 35 categories, reflecting a wide range of professional activities in the field of marketing and communications. Key categories include strategic marketing, creative advertising, digital campaigns, PR and SMM, ESG communications, branding, design and media. For young professionals, there is a separate Concept category, participation in which is free of charge.

The main application stage — Main period-will last until August 4. The final deadline is scheduled for September 2. The rules and a full description of all categories are available on the official website of the festival.

According to the organizers, expanding the geography of participants is a logical step in the context of the rapid growth of the advertising market in Central Asia and the active positioning of Uzbekistan as a new point of attraction for international business. Participation in TAF!25 gives foreign companies and agencies a chance to establish themselves in a fast-growing market, establish business connections and gain recognition, including in the form of points in the ACAR 2025 rating.

The festival is held with the support of the Marketing Association of Uzbekistan. Its chairman, Dier Mirzaakhmedov, noted that the region is now becoming an attractive platform for dialogue, cooperation and large-scale creative projects, and TAF!25 serves as an important link between local initiatives and the global communications industry.

TAF!25 positions itself not only as a competition, but also as a point of cultural exchange, a platform for presenting the best cases and technological solutions. For participants, this is an opportunity to expand their influence, gain professional evaluation and take a place on the international agenda of the advertising industry.

The application campaign has already started. Participants focused on growth and new markets can use this opportunity to reach the Central Asian audience. The final events and award ceremony will be held in Tashkent.