Streaming service Netflix is going beyond traditional entertainment content, announcing the start of live broadcasts of key space events. The focus is on rocket launches, astronauts ' spacewalks, and live reports from the International Space Station. The new vector of development of the platform strengthens its positioning as a media hub capable of connecting mass audiences with the most important scientific events of our time.
A partnership with the National Aeronautics and Space Administration gives Netflix access to unique visual content. Not only the launch and docking moments of spacecraft will be broadcast, but also rare shots of the Earth taken from orbit, including in real time. Representatives of the company call the initiative an attempt to "make space closer", including through visual engagement and the emotional effect of presence.
For NASA, working with one of the largest streaming platforms is a strategic step towards expanding its audience. Against the background of growing interest in private space missions and new technologies, the task of popularizing the state space program is becoming particularly urgent. It is estimated that more than 700 million Netflix subscribers worldwide can become a potential audience for these broadcasts, which dramatically increases the reach of educational and popular science content.
Broadcasts will be organized as part of the general trend for the development of live content on the platform. Netflix has already experimented with live streaming, including sporting events, concerts, and shows. Space broadcasts will be a new step in this direction, combining elements of science, technology and high production value of visual content.
Broadcasts are expected to start this summer. Among the first events are planned spacewalks and the launch of manned missions, which will be covered using multi-camera shooting, real-time telemetry and explanatory commentary from NASA experts.
