Cadillac Celestiq: electric car for half a million dollars enters the market

In the sector of ultra-luxury cars, a new player appears — the electric fastback Cadillac Celestiq. The first production copy of the model was officially handed over to the owner, marking the beginning of a new era for the American brand, which was previously associated mainly with executive sedans and large SUVs.

Celestiq represents one of the most ambitious projects in Cadillac's history. The electric car is built on the Ultium modular platform from General Motors and is equipped with a twin-engine power plant with a capacity of 655 horsepower. It can accelerate to 100 km / h in 3.7 seconds. The claimed power reserve is 303 miles (approximately 488 km), which makes it comparable to the leading representatives of the premium segment, including the Porsche Taycan and Lucid Air Sapphire.

The most important feature of Celestiq is its personalization concept. The car is created exclusively under the order, each copy is unique. Production is set up at the Artisan Center facility located on the General Motors Engineering campus in Warren, Michigan. Here, each car is assembled by hand, using rare materials and exclusive finishing technologies.

Cadillac provides customers with access to a personal designer and premium concierge service. This allows the client not just to choose a body color or skin type, but to literally form their own vision of the car. We are talking about deep customization-from the shades of decorative panels to the shape of head restraints. One of the first published images shows a copy with a brown body and interior in a warm beige color scheme-minimalistic, but high-status.

The base price of Celestiq is stated at $ 300,000. However, almost every order includes options for tens, and sometimes hundreds of thousands of dollars-exclusive paints, designer accessories, individually selected acoustics. It is estimated that the final cost easily exceeds $ 400,000. In some cases, it is close to the half-million mark.

Cadillac is positioning the Celestiq as a flagship model that can compete with Rolls-Royce and Bentley in the field of electric luxury. This is not just a step towards electrification — it is an attempt to regain the image of the trendsetter that the brand once was in the middle of the XX century.

Entering the market with Celestiq means for Cadillac not just the launch of a new model, but a relaunch of the brand's entire philosophy. This is a car that not only runs on electricity, but also sets a new benchmark in the personalized luxury segment.