The International Festival of Creativity and Efficiency Tashkent Advertising Festival (TAF!25) has started accepting applications for participation in the seventh season. The organizers announced the expansion of opportunities for participants, the strengthening of the expert team and the emphasis on the integration of local and international experience. The festival in 2025 will become a platform for demonstrating advanced solutions in the field of marketing, communications and design, as well as for exchanging professional knowledge and practices.
This year's competition program includes 35 categories that reflect the key areas of the modern advertising industry. Among them:
- Marketing & Creative Effectiveness - evaluation of the effectiveness of marketing and creative solutions;
- Creativity & Craft (Omnichannel & Integrated) — projects implemented using multi-channel and integrated communications;
- Creativity & Craft (One-Channel) — works created within the same communication channel;
- Branding & Design — projects in the field of identity and visual communication;
- Social & ESG Campaigns - initiatives aimed at social change and the development of sustainable practices;
- Digital Campaigns — best examples of digital marketing;
- Media Campaigns - innovative solutions in the field of media planning and placement;
- PR Campaigns — public relations projects;
- Concept - original concepts and ideas for future campaigns.
The organizers encourage agencies, brands and independent creators to present their best projects and demonstrate their achievements to a wide professional audience. Participation in TAF!25 is seen as an opportunity to make a name for yourself on the international stage, gain expert opinion and become one of the leaders of the advertising industry.
The festival will be held in 2025 and will traditionally be the main event for the professional community of the region.
