Yandex has introduced an updated Yandex. Direct mobile app with a focus on small and medium-sized businesses

Yandex has launched a new version of the Yandex. Direct mobile app designed to simplify working with advertising campaigns for small and medium-sized business owners. The new app allows you to launch and manage ads directly from your smartphone, minimizing the entry threshold for users without digital marketing experience.

The main feature of the update is the "Easy Start" mode, which allows you to create an advertising campaign in just a few steps. Just provide a link to the company's website or tell us about the business in a free form, add contacts, and if necessary, connect the business card from Yandex. Maps. Campaigns can also be set up without a website: the system will direct customers to the card in Yandex. Maps, and provide the ability to receive applications by phone or via instant messengers. Ads, target audience, and placement parameters are selected automatically.

Users of the new app can::

• launch and edit ad campaigns in the "Easy Start"mode;
• track your performance using built-in statistics;
• monitor your budget and add funds to your account;
• receive notifications about the status of campaigns (start, stop, and other important events).

For professional users, the app provides functions for monitoring key indicators and statuses of all types of campaigns, as well as the ability to quickly replenish advertising accounts.

Yandex noted a growing interest in mobile ad management tools: more than 40% of users start creating their campaigns with the mobile version of Yandex. Direct, and this indicator continues to grow. The new app is already available to some users, and in the coming weeks all advertisers will be able to work with it. The company plans to expand the functionality to provide even more opportunities for both beginners and professionals in the market.