The US Federal Trade Commission is holding a workshop on the impact of digital platforms on children and families

The US Federal Trade Commission (FTC) is holding a public seminar on "The Economics of Attention" on June 5.: how big tech companies affect children and families." The event is organized in the US capital, Washington, and is accompanied by an online broadcast that provides access to a wide audience.

The workshop is dedicated to analyzing strategies that digital platforms use to attract and retain the attention of children and adolescents. Participants look at how algorithms, game mechanics, notifications, and visual design influence the behavior of underage users, shape their content consumption habits, and can cause digital addiction.

The event also discusses potential risks to children's psychoemotional health, privacy violations, and the collection of personal data without proper consent. Special attention is paid to legislative initiatives and regulatory mechanisms aimed at increasing the transparency of the digital environment and protecting the rights of underage users.

Participants included representatives of government agencies, the academic community, child psychologists, digital technology experts, and representatives of civil society. Their joint task is to develop recommendations and possible solutions to better regulate the digital ecosystem for the benefit of children and their families.

The workshop reflects the FTC's efforts to create a safer and more responsible digital space and highlights the need to rethink how technology interacts with the younger generation.