German automaker BMW has officially announced a large-scale transformation of its entire product line. Over the next three and a half years, the brand's vehicles — both electric and equipped with traditional internal combustion engines-will be converted to a new design and technological architecture. Neue Klasse, previously developed specifically for electric vehicles.
As the publication reports IT Home with reference to an interview with BMW's head of product management, Bernd Kerber, the changes will affect not only the appearance of cars, but also their digital stuffing. The company intends to unify the approach to the development of all models by introducing a single visual language, advanced interfaces and the latest user technologies.
The first updates will affect BMW iX3 electric crossoverwhich will be presented at the Munich Motor Show in September 2025. This model will become a kind of transition platform between the current generation of cars and future representatives of the Neue Klasse line.
One of the key stages will be a redesign BMW 5-Serieswhich the company plans to introduce as early as 2026. The car will get a front end in the spirit of the Neue Klasse — with a characteristic geometry of the headlights, a modified grille and an overall style focused on minimalism and expressiveness.
Serious changes are also expected in the salon. Inside, the updated "five" will be equipped with the following system: Panoramic iDrivefeaturing a wide 17.9-inch touchscreen display, an advanced projection screen, and a redesigned dashboard. The new interface is focused on intuitive interaction and maximum integration with the driver's digital ecosystem.
Despite the updated design and interior, from a technical point of view, the 5-series will soon remain on the the CLAR platformused in current models. The engine range will also be preserved: in the basic versions, the car will be equipped with a mild hybrid with a 2.0-liter turbocharged engine with a capacity of 205 hp, and in a more powerful configuration-a plug-in hybrid with 295 hp, also with a 2.0-liter turbo engine.
Updating all models to Neue Klasse standards, including cars with internal combustion engines, underlines BMW's strategic intention to create a unified technological and design space within the brand, regardless of the type of powertrain. It also signals that digitalization, sustainability and the unification of user experience are becoming priorities for the German automaker in the coming decade.
