According to the study Brand Finance for 2024Uzbekistan improved its position in the global ranking, rising from 57th to 55th place.
World Ranking Leaders
According to the study, the most expensive national brands are: USA, China and Germany.
- USA – $37.3 trillion (up 15.7%)
- China – $20.5 trillion (up 2.9%)
- Germany – $5 trillion (up 0.3%)
These countries hold leading positions due to their developed economies, political stability and global influence on world markets.
Growth of Uzbekistan's positions
Over the past year, Uzbekistan has strengthened its position in the rating and moved up two lines. When evaluating the country's brand, the following factors were taken into account: economic and social indicators, including:
- GDP dynamics and investment attractiveness
- Development of the tourism sector
- Political stability and trade relations
- Social development and international cooperation
The increase in the rating indicates an increase in confidence in the economy of Uzbekistan, its investment attractiveness and active participation in international processes.
Positions of countries in the region
The 2024 ranking also includes neighboring countries:
- Russia – 23rd place (+2 positions)
- Kazakhstan - 43rd place (+2 positions)
- Azerbaijan - 82nd place
- Кыргызстан - 127th place (+3 positions)
- Turkmenistan - 80th place (-4 positions)
- Belarus - 88th place (-10 positions)
- Armenia - 103rd place
- Georgia - 97th place
- Tadjikistan – 136th place
In total, the Brand Finance rating includes 192 countries.
