In March 2025 in Tashkent the first restaurant of the Russian sushi and roll delivery chain opened "Ebidoebi". The restaurant operates under the original brand and offers both pick-up and delivery of orders. Unlike in Belarus, where the network will be presented under the name of "E sushi and rolls"In Uzbekistan, the company decided to maintain a recognizable corporate identity. By the end of the year, it is planned to open more in the capital six–seven new points.
According to the project's franchisee, a Tashkent entrepreneur Ruslana Yakhinathe provocative name and bright advertising played a key role in the successful launch. The brand was actively promoted through local bloggers, collaborations with local companies, and social media sweepstakes. On the opening day, billboards with an advertising slogan in Uzbek appeared in the city: "You can't name them, but you can order them"this caused an active discussion in social networks and attracted the audience's attention.
Market prospects and network plans
Chairman of the Management Board Franchise Associations of Uzbekistan Viktor Lyashevsky notes that the public catering market in the country is one of the most promising for franchising. He emphasizes that The tradition of eating out has long been ingrained in the culture of Uzbekistanthis makes the local market attractive for both Russian and international brands. As an example, he gave KFC, one of the restaurants in Uzbekistan is the most visited in the world.
