Founded in 1993, Global Witness is an international non-governmental organization dedicated to campaigns and investigations related to the climate crisis and environmental justice, including their links to financial and political systems.
The organization recently updated its visual and verbal identity, developed by the London-based agency Something More. The new logo replaces the previous design featuring a human figure consisting of arrows with a megaphone-like symbol and an eye, reflecting both Global Witness campaigns and investigations.
The color palette, which includes black, white and red, creates a clear and expressive image, while allowing the content of Global Witness campaigns-from texts and statistics to images of people on the front lines of the climate crisis-to remain in the spotlight.
The identity uses the main Founders Grotesk fonts and an additional Tiempos serif font, both developed by the Klim font studio. These fonts are central to new advertising materials with long texts, created in collaboration with writer, poet and creative director Thomas Sharp.
The updated branding enables Global Witness to clearly articulate, challenge, and fight for environmental justice in the face of a worsening climate crisis compounded by harmful policy decisions. Ana Zarraga, Director of External Relations at Global Witness, highlighted the importance of having the tools to expose the mechanisms by which industries profit from climate disruption, as well as providing a platform for partners around the world whose voices need to be heard in the fight for climate justice.
