The Russian influencer marketing market may reach RUB 57 billion in 2025

The Russian influencer marketing market continues to show strong growth and may reach 55-57 billion rubles in 2025. This is evidenced by the results of a joint study by the Association of Bloggers and Agencies (ABA) and the eLama platform, which specializes in managing online advertising.

According to ABA experts, in 2024 the market volume amounted to 44 billion rubles, which is 37% more than in 2023. Currently, the market is returning to a more natural growth rate of 30% and, taking into account inflation and the economic situation in the country, may reach 55-57 billion rubles in annual terms.

"In a positive scenario, we can expect growth of 30%, which corresponds to 57 billion rubles. Although this indicator is lower than in previous years, it is more stable. In 2023, the market was actively recovering from the shock, while now it is already completing the process of adaptation to new conditions, " the ABA noted.

With less favorable developments, experts predict growth of 25%, which will allow the market to reach 55 billion rubles by the end of 2025.