Measuring business success is the focus of the new Brand Awards International

Prestigious award "Brand of the Year"known in Uzbekistan, it has reached a new level. In 2024, it received a new name, logo and format, becoming an international award for companies that have achieved outstanding results in brand development.

Marketing Association of Uzbekistan announced that start of accepting applications for the VIII award for brands — Brand Awards International.

Why is this important for your business?

The main goal of any entrepreneur is to create a product and convey its value to the consumer. A strong brand is not just a name, but a tool that helps a company gain trust, stand out from its competitors, and build strong relationships with customers.

However, not all brands get the attention they deserve. Many consumers are unaware of the existence of great local businesses, and the brands themselves lose potential customers due to lack of recognition.

In everyday life, we often rely on recommendations from friends, colleagues, and experts when choosing products or services. Especially valuable is the opinion of professionals who can objectively assess the value and reliability of the brand.

What does participating in the Brand Awards International mean?

The Brand Awards International offers an optimal format that allows companies to: :

• Identify key brand achievements for the year
• Evaluate its value and market position
• Get recognition from the expert community

Consumers, in turn, will be able to find out which brands really deserve their trust.

How do I participate?

Any brand from any country can apply for participation by filling out the form at marketing.uz. To do this, you must::

• Answer brief questions
• Provide data for calculating the brand value (at the request of the participant)
• Present key achievements for the year

Based on the results of the analysis, an expert jury awards awards to the most successful and promising brands.

What do the experts say?

"Have you ever wondered how much your company's brand is worth? Everything you invest — time, money, effort-should bring real results. And the brand value can be calculated. And this is not just a figure, but an indicator of the real profit that a business receives due to a loyal audience," says Dier Mirzaakhmedov, Chairman of the Board of the Marketing Association of Uzbekistan.

"The sole purpose of a business owner is brand value, which includes product development, customer knowledge, quality control, competitor research, and team building. A brand is not only a logo, but also a clear strategy for the company's development in the coming years, which is understood and shared by consumers."

Brands as an investment

Today's consumers want to own brands that have real value. That is why the largest companies regularly publish their estimates.

According to the InterBrand version, TOP 5 most expensive brands in the world in 2024:

1. Apple — $488.9 billion
2. Microsoft — $352.5 billion
3. Amazon — $298.1 billion
4. Google — $291.3 billion
5. Samsung — $100.8 billion

Every purchase of their products is a kind of investment in the further development of these brands.

Now companies from different countries can get well-deserved recognition by taking part in the Brand Awards International.