Company Nike and an American brand Skimsfounded by Kim Kardashian, announced the creation of a new sportswear brand NikeSkims. The first collection will go on sale in the spring of 2025 and will be available only in the United States, and it will appear on the international market in 2026.
The main goal of the brand collaboration was to "change the global fitness and sportswear industry". The development of the debut collection took almost a year. Innovative materials are used in the production process Nike, including the technology Dri-Fitas well as design solutions created specifically for Skims.
"We are excited to introduce a brand that will inspire women to exercise while providing them with comfort and confidence," said the President of Consumer Affairs Nike Heidi O'Neill — " This partnership brings together the strengths of both brands and opens up new opportunities for the industry."
