94% of Internet users actively use social networks

The use of social networks in the world continues to grow rapidly, due to a number of factors, including the development of technology, the availability of mobile Internet and changes in the model of information consumption.

More than 5 billion active users

According to the report Global Digital Reportsprepared by the analytical group Kepios, the number of social media users worldwide has reached 5.24 billion people. This indicator continues to increase, reflecting the growing involvement of people in the digital environment.

Calculation methodology

Statistics only take into account active accountsregistered based on unique user IDs. This allows you to exclude duplicate accounts and provide a more accurate picture of the use of social networks.

Geographical differences in user activity

Although the average level of social network penetration among Internet users is 94,2%, this indicator varies significantly by region:

• Central Africa – only 30% Internet users actively interact with social networks, which is explained by the limited availability of the network and digital services.
• East Asia - reach reaches 97%, largely due to its popularity WeChat in China and other regional platforms.
• European Union, United Kingdom, Central and South America – the level of social media usage remains consistently high.

The main reasons for the popularity of social networks

According to research GWI. key user motivations include:

• Keeping in touch with your loved ones – the main reason why people continue to use social networks.
• Filling in your free time – this factor is enhanced by the following mechanism: "infinite tape", which makes interaction with the content continuous.
• Getting news and information – despite the positioning of social networks as educational platforms, a significant part of the audience uses them primarily to access current events.

Growing user engagement shows that social media remains a critical part of the digital ecosystem, driving trends in content consumption and communication on a global scale.