Super Bowl 2025 has once again become not only a grandiose sporting event, but also a platform for the most creative advertising campaigns. This year, the audience saw the return of iconic images, unexpected collaborations and even the participation of animals.
The return of the legendary ad
15 years later, Isaiah Mustafa once again uttered his famous phrase "Look at your man, and now at me" - but this time in an ad for the Instacart delivery service. The actor repeated some of the iconic lines from the Old Spice campaign, which caused nostalgia in the audience.
Pringles and the mustachioed campaign
The Pringles brand has gathered stars with memorable moustaches — among them Nick Offerman, Kansas City Chiefs coach Andy Reid and basketball player James Harden. Their moustaches "come off" and rush to the company logo.
Sloths instead of actors
Marketers of the beer brand Mondays Light decided to surprise the audience: their video did without stars, betting on the charisma of ... sloths.
Dove and an important social message
The company showed a girl who runs at the age of three without noticing the condemnation, and at the age of 14 is already afraid of criticism. The message: stop judging girls for their looks.
Matthew McConaughey appeared on screen twice
First, the actor presented a crazy conspiracy theory about the connection between football and food in an Uber Eats ad. And later, he appeared in the DoorDash campaign alongside Woody Harrelson, reminding viewers of " True Detective."
Pfizer fights cancer
A pharmaceutical company made a video about a boy who won cancer. He walks down the street to cheers, and the slogan reads: "Cancer, we'll knock you out."
Nike is back after a 27-year hiatus
The black-and — white video with Led Zeppelin in the background and an inspiring message about overcoming difficulties was an event in itself-this is the first appearance of the brand at the Super Bowl in the last three decades.
Zone-51 and culinary aliens
Famous chef Gordon Ramsay went to a secret base to cook food for alien foodies, advertising the brand of dishes HexClad.
Google's mistake that cost millions
Google decided to advertise its Gemini AI platform, but viewers noticed a strange error in the text: the bot claimed that gouda accounts for 50-60% of global cheese consumption. The video had to be edited, but the memes were unstoppable.
Ice cream in the style of "Fast and Furious"
Vin Diesel, Michelle Rodriguez and Ludacris played themselves in the Häagen-Dazs commercial, proving that family matters most — even when it comes to ice cream.
Kanye West and cheap ads
The rapper purchased the 30-second slot for $ 8 million, but shot a vertical video on his phone in a dentist's chair. "I spent everything on my teeth, so I didn't have enough for production," he said.
Harrison Ford about "Jeep" and last name
The actor starred in a Jeep commercial, ironically stating: "This Jeep makes me happy-despite the fact that my last name is Ford."
Every year, Super Bowl commercials become a separate spectacle, and 2025 is no exception. Brands are willing to spend millions to impress viewers, and creative ideas make these campaigns look like mini-movies.
