Super Bowl 2025 was held in the United States — the highest-rated event on American television, which again broke records not only in terms of audience interest, but also in terms of advertising costs. This year, a 30-second ad slot during the broadcast cost companies a record amount of money. $8 million. Despite the impressive amount, advertising slots were completely sold out in November last year.
The National Football League (NFL) finals traditionally attract a multi-million audience. Super Bowl 2024 has become the most watched TV show in US historyby attracting 123.7 million viewers. For comparison, the second most popular event in 2024 was the presidential debate, but its audience was half as large. The top 100 most popular TV shows of last year included 72 NFL games. A huge interest in the Super Bowl attracts the world's leading brands, which create special advertising campaigns with the participation of stars.
