Apple tops the list of the most expensive brands in the world in 2025

The company Brand Finance has published a Global 500 rating for 2025, in which Apple again takes first place. The brand's market value was a record $574.5 billion, an increase of 11% compared to the previous year. This growth is due to a number of factors, including successful sales of new products, active promotion of the Apple ecosystem and constant investment in innovation.

Microsoft ($461 billion) and Google ($413 billion) follow Apple in second and third place, respectively. Both brands also showed significant growth due to increased demand for cloud technologies, artificial intelligence and the development of new products.

Special attention should be paid to the success of Nvidia, which rose to 9th place with an increase in brand value to $87.9 billion, due to the boom in generative AI and data processing technologies.

This rating demonstrates the global dominance of American companies in the IT sector. However, Chinese brands like WeChat continue to gain strength, confirming their status as the fastest-growing players.

 "In 2025, brand value becomes a key asset of the company. Apple has been able to maintain its leadership position thanks to its unique approach to the customer experience and continuous innovation, " said the Brand Finance analyst.